Video dominates social media feeds; shortly, it may also dominate recruiting. Video is specifically attractive at storytelling, which is why it's so precious in the promotion. Therefore, making recruitment videos is an essential part of every winning talent acquisition strategy. Even if you have no previous experience or budget, we'll discuss helpful tips that will help you craft a fantastic recruiting video in this tutorial guide!

Leading companies are already making recruitment videos and using them to realize their talent acquisition goals. Using recruitment videos is undoubtedly one of the significant trends you should execute in 2021.

Part 1: Best Recruitment Videos

In this section, we'll look at some of the best recruitment videos and various specifications of recruitment videos without any further ado!

1 - CU Boulder Delta Gamma

This cute video shows off the girls' characteristics and gets away from the rigid, dramatic sorority recruitment videos we often consider! This piece showcases fresh air and signifies real girls creating the most of their college times. It introduces a touch of personality; that the girls captured everything themselves!

2 - Kappa Delta Kennesaw State

kappa delta sorority recruitment videos

Kappa Delta 2017 - Eta Omega from Alex Smith is one of the best sorority recruitment videos on Vimeo. This video comes whole with stunning videography and a classic dance number. We also admire the hues used in the video; the entire video has a blue-ish color tone.

3 - University of Kentucky Alpha Phi

These Alpha Phi girls showcase the breezy and funny side of college life. Not only is their house dazzling, but this college recruitment video tickles me want to go hang out with all of these sisters! In addition, it introduces sisters' organizations and talents they're a part of. If we had to mention this video in one word, it would be sisterhood.

4 - Royal Marines of the United Kingdom

Marines hold a unique place in warfighting as they're forever groomed to excellence, and the selection procedure aimlessly weeds out the stragglers that can't put up.

Not only does this army recruitment video shows one of the most remarkable military obstruction courses in the globe, the underwater culvert from their endurance course, but a plain message saying, as If you're not up to the task, don't even bother to apply.

5 - Royal Netherlands Army

No one wants to call with that bossy recruit who says they "can't wait to get a knife kill." And there's a zero-percent possibility that the drill instructors won't hit the stupid out of them. That's why it's so grand to see a country explicitly mention these idiots, not even to trouble wasting everyone's time.

6 – JP Morgan

J.P. Morgan has well a hundred plus recruitment videos. From Intern Stories to BestAdvice and Technology Careers, the enterprise covers all its recruiting bases. This video recruiter's video in China provides some advice for candidates interested in fueling their career at the company.

7 – NetApp

The Vice-Chairman at NetApp is avid about the values and culture at his company. He frequently records videos to talk about different topics about cultivating and fostering their culture and what to do when you grasp someone doing something right — hint, it revolves around one of their core values.

8 – BambooHR

With a mix of photography, stop-motion, and live-action, this best recruitment video aims to contrast the typical startup work-life mentality of 70-hour weeks. Most videos in this list highlight what it's like from 9 – 5, but BambooHR flips the script and lets people know what goes beyond 5 – 9 (and weekends/vacations).

9 – Hillsboro Police

Though positively unique from the other companies on this list, the Hillsboro Police Department deserves lots of recognition. Situated in Hillsboro, Oregon, the department is a regionally attributed agency with 127 sworn officers on the force—and a great sense of humor.

10 – Outcome Health

At Outcome Health, they follow the motto "Activate Good." This recruitment video shares one particular story of an employee zealous about giving back and offering mentorship and opportunities for students to develop into a career that they're genuine about, no matter their interests.

Part 2: Tips to Make the Best Recruitment Video

Making an ideal recruitment video doesn't have to a lengthy, complex, and costly endeavor. Here are our top 6 tips on creating the best recruitment videos.

1 – Make brief videos

Keep your recruitment videos brief. They should be no more than 3 minutes. Even if you make an excellent, captivating recruitment video, the probabilities are that most candidates won't watch the entire concept if it is longer than 5 minutes.

2 – Describe your culture

Apart from your employee's testimonials, use your recruitment video to present your enterprises' culture. Your potential viewers want to see the people's faces they'd be spending most of their days, but also a place where they would employ and the everyday office life.

3 – Plan great content

Imagine your target audience and the message you want to convey to them. An excellent way to brainstorm is to ask your employees what they consider most about working at your company and aim at those things. Offer a genuine view of what makes your enterprise exceptional so you can attract the right audience to your open roles.

4 – Make it funny

Avoid the boring corporate business language and scruffy buzzwords. Instead, make your recruitment video hilarious - both for your employees and your potential job candidates. Start with your employees. Your employees must have fun while creating recruitment videos.

5 – Respond to candidate's questions

Ensure that you use your recruitment video to communicate what's crucial to job seekers. They want to know what it is like to be a part of your company, and they want to consider the faces of people they might be working with. Make helpful video recruitment content at every aspect of the candidate journey!

6 – Add CTA

Do you want them to read your career blog or check out your open job positions? Join your talent network? Visit your career website? Make it specific by showcasing a strong CTA at the end of your recruitment video.

Part 3: How to Make Recruitment Videos for Free?

Want to make a killer recruitment video for your next project? Given below are the two best recruitment video-makers worth consider in 2021!


Wondershare Filmii

The world of video editing is very tempting to creative folks with different software to edit them. Wondershare Filmii is one such classic video editing program with a superb collection of editing tools that are influential and deliver a remarkable performance.

It is a challenging yet straightforward application that can run on Windows devices. Despite being lightweight software, it features all the essential mechanisms to make beautiful videos, such as loads of title templates, different video effects, several transitions, and more.

Filmii Video Editor

For Win | System Requirements

Attractive video templates for different needs

Various customizable titles for social media

Beautiful Stickers & Motion Elements

Abundant stylized filters and overlays

Try It Free

Win10 / Win8 / Win7 (64 bit OS)


  • Fully editable video templates.
  • Various video filters.
  • Motion Elements and Stickers.
  • Available presets for different social media platforms.
  • Both Auto-Create and Advanced Editing mode.


recruitment video flexclip

FlexClip is online video production software that offers free and paid plans. With FlexClip, users can use the music and video inventory provided by the software to create videos quickly. The use of FlexClip is effortless, which is to put together a video on the Storyboard via multiple videos and images. Users can also go for FlexClip's preset videos and pictures. It is a free and easy-to-use software that allows anyone to create videos in just a few minutes of work. This website will enable you to edit videos without downloading them, which is very suitable.


  • Inbuilt video templates.
  • Multiple video editing tools.
  • Animated editing templates.
  • Versatile & Flexible features.
  • Intuitive user interface with drag-and-drop.


So, this was all about the recruitment videos in 2021! We've discussed everything related to the same, including tips, best examples, and the top recruitment video maker, Wondershare Filmii, the preferred editor.