TikTok, a famous video making and sharing app, is now competing with major social media platforms like Facebook and Instagram. Its unique lip-syncing feature has made it highly popular among the youngsters. Due to its rising popularity, TikTok also added influencer marketing to let its users earn money. Now you can make money and have fun at the same time. Isn't that a dream come true?
Are you tired of your boring school assignments or loads of work from your boss? TikTok is here to save the day. Upload videos showcasing your talent and attract followers to build huge stardom. And that's not all. You can now become a TikTok influencer after hitting a million followers. Earn huge loads of money just by promoting products from different brands. As easy as that. But first, you need to know the basics of how to earn from TikTok.
How TikTok Works
Logging onto TikTok can be a little confusing, but worry not; we are here to guide you through it. Once you log on, your home page shows videos instead of posts as on Facebook. Browsing through the trending content and liking will eventually personalize your feed with videos of your liking. The personalized feed is labeled 'For You,' whereas the other feed highlights the latest trending videos. TikTok relies on artificial intelligence to regulate feeds and hence achieves the highest engagement rates.
Youngsters have now shifted from lip-syncing to creating and sharing original content that includes singing and dancing to show off their talent. The virtual Karaoke experience has attracted many users, especially from the age group of 14-24. Famous TikTokers, or 'Musers' as commonly known, are now enjoying millions of followers and gaining financial benefits. Isn't it cool?
However, to make money on TikTok, you have to attract a lot of followers. The best way to gain a huge fan following is by studying the audience and providing content that interests them. But, is that the key to earn from TikTok successfully? Well, no. You must also follow a few other simple strategies to hit the jackpot.
7 Ways to Make Money on TikTok
After TikTok became the center of attention for the youngsters, many notable brands whose primary target audience was a youth, turned towards influencer marketing. Just like Instagram influencers, TikTok's 'Musers' with huge fan base are hired by brands to market their products. Coca-Cola was the first brand to realize the marketing potential that TikTok enjoys and brought a revolution through its hashtag; #shareAcoke. However, TikTok is a virtual battleground for artists, all fighting to be the most liked and followed content creator. The introduction of the money incentives has only made the competition more challenging.
TikTok's popularity can serve as a great platform to earn money. But how to make money on TikTok? Here are seven incredibly easy steps to build a huge fan base and start earning in a fun way.
1. Perfect Your Profile
Creating and managing a unique and creative account is the key to attract followers. Your profile is an essential part of your account. It represents your purpose, authenticity, and helps users decide whether you are worth following or not. Try to keep your profile as visually and purposefully as attractive as possible. Introduce yourself to the audience and portray your personality to inspire them into following you.
2. Find a Specific Niche
Want to show the world your talented moves or your makeup skills? TikTok might be your stepping stone to fame. Find your talent and build your profile for the following niche. Be it beauty, fitness, or business, create an account, and start making videos regarding your chosen niche. Creating content for a specific niche will attract devoted followers. Focused content also promises high engagement and will elevate your fan following.
3. Know Your Audience and Get More Followers
Studying your target audience and their level of understanding and appreciation for your content is crucial to figure out the way forward. If you know your audience and make the content as per their liking, it is highly expected that your stardom will increase. Also, don't forget to give a shout-out to your constantly devoted fans to elevate their appreciation and dedication towards your profile.
4. Plan and Post Audience-Target Videos
Keep up with the latest trends and challenges to stay on the 'top musers' list. Often, people log onto TikTok to look up a specific challenge usually captioned with hashtags. If you enter the challenge, the use of hashtags will immensely help you to pop up in the trending videos feed and ultimately boost your fan following. Keep your audience entertained by making content that is unique as well as exciting. But make videos that interest the audience. You are only as successful as your followers liking for you.
5. Engage with Your Audience
Would you follow an account whose last posted video was a year old? Of course not. Continuous and fresh content daily is necessary to keep the audience engaged and increase followers. Another way is announcing your next video's content and creating suspense that is bound to attract followers out of curiosity. Engage the followers by asking them to like to share for maximum reach, and offer to make a particular tutorial or dance to a trending song as appreciation.
6. Collaborate with Brands and Companies
Once you reach at least a million followers, you will receive influencer marketing offers from companies. Companies have now turned to TikTok influencers to market their product or services through their videos, eventually increasing sales. These brands provide vast sums of money to get their products featured in famous TikTokers videos. Many renowned stars have also started using TikTok and can be collaborated with to skyrocket your following. Collaborating with brands to share sponsored posts can also be a great way to earn from TikTok.
7. Create Your Own Brand
If you have successfully entered the hall of fame on TikTok with a huge audience of devoted followers, it's time to launch your brand and polish your entrepreneurial skills. Always wanted to have your makeup brand? Launch your line of beauty products. Your incredible fan following will skyrocket your business to the next level in no time. You can also use your widely popular TikTok account to kick start your music or acting career.
Conclusion—Ready to Earn From TikTok
The massive user base of TikTok now makes it one of the most widely used entertainment and a marketing platform. We walked you through the seven simple steps of learning how to earn money from TikTok. If you were waiting for the right time to showcase your talent or launch your brand, now will be the time to embrace your creativity and unleash your talent for the world to witness. You can earn while having fun. Isn't that amazing?
So what are you waiting for? Create your profile and start earning money and fame both at the same time.