Facebook stands the popular social media with over 4 billion daily watchable videos in terms of posts, cover videos, etc. In a short span, Facebook cover video is becoming popular at present rather than static images. Being a versatile yet powerful platform, it is the best-to-go choice for your business page. Providing endless possibilities to create a Facebook cover video isn't a great deal as you don't need tech-savviness for it. Are you excited to make similar videos for your Facebook profile or page? No worries, as we are here to walk you through a few tips and ways on how to make a Facebook cover video at ease.

Part 1: Importance of Facebook cover video

So, what is the importance of Facebook banner video, and where can you use it?

  1. As videos are dynamic storytellers, they are the best tools to reveal your brand details, introduce your brand, product, and enumerate essential points in a minimum time.
  2. Making the first impression the best one is more critical where the Facebook cover video is an expert in that that impresses the visitor in just seconds.
  3. To drive potential customers, establish a lasting connection, show off your team, and take the audience behind the scenes, cover videos are essential.

Part 2: Ideas and tips to make a beautiful Facebook cover video

Yes, there are countless incredible uses and importance of Facebook cover video. The ultimate point is to create a Facebook cover video to reach everyone with the tips or tactics we have for you.

Spotlight on your audience

Once you have decided to create a Facebook cover video, the primary factor is focusing on the audience. Yes, plan to reveal with the video, scenes, images, and points to showcase your audience.

Craft it unique, short, and simple

Although the Facebook cover video duration is 60-90 seconds, it is always advisable to keep it short yet informative. Centralize the concept and keep the key points alone.

Demonstrate your product with demo and screencast

Cover video is the best place to showcase your new product or product in action and its effectiveness. Hence, you can market software, cosmetics, and real estate to educate users about it.

Rely on animation, portfolio, and promo

If you have no idea how to make a Facebook cover video, you can go on with animated logos, repurpose promotional videos, and add simple transitions as well.

Tour your location & video menu

This idea or trick works well for a business like a cafe or a restaurant. You can make a visual tour of your business location, operations, satisfied customers, and popular items.

Make it crop-ready

Make sure you have centered the text and other essential points on the video. It is because; to fit video to different screen sizes, Facebook crops the video automatically.

Put in a CTA

To drive more audience and engagement, adding a Call-to-Action like a coupon, website visit, invite visitors, and so on can be added based on your video concept.

Run a mini ad

Complement your audience with a video that brings your product or service alive. This sort of min-ad is reasonably related to clothing or design accessories.

Blend audio and video smoother

For an immersive video experience, a rich blend of music and video scene is always better. It is just because loud audio distracts the audience.

Stay up to date

As per the trend, big news, or campaign, updating your Facebook banner video time-to-time is always essential.

Part 3: How to upload a Facebook cover video?

Before getting into the steps on how to upload a Facebook cover video, first, let’s look at a few Facebook cover video sizes, dimensions, and other specifications.

Facebook cover video guidelines

Video Dimension: Ideal (820 * 462), Minimum (820 * 312), Maximum (1250 * 312).

Aspect Ratio: 16:9, 2:7

Video duration: 20-90 seconds

Facebook cover video size: 1. 75 GB

Video file type: MP4, MOV

Maximum Resolution: 1080Pixels

How to upload video as Facebook cover?

To upload a video as a Facebook cover, you never want to be tech-savvy as it is simple in just three steps given below.

Step 1: Go to your Facebook profile or business page and tap on the “Change Cover” option.

Step 2: From the drop-down option provided, choose the “Upload Photo/Video” option.

Step 3: Upload video from a local disk of your computer or the video session on Facebook if you have already uploaded it. Choose a thumbnail image and hit the “Publish” option.

upload facebook cover video

Source: socialmediaexaminer.com

Part 4: How to create a Facebook cover video with templates?

The idea of creating a Facebook banner video is excellent. But, how to make it in a beautiful way as per the Facebook cover video size? The answer is so simple. All you need is a lovely video editor where Filmii from Wondershare comes to notice. So, what is the specialty of Filmii that makes it the recommended platform? The answer is the easy-to-use templates and the auto-create mode that creates cover video in just minutes. Besides, it is a simple tool with intuitive UI, an editing toolkit, and a lot more!

Filmii Video Editor

For Win | System Requirements

Attractive video templates for different needs

Various customizable titles for social media

Beautiful Stickers & Motion Elements

Abundant stylized filters and overlays

Try It Free

Win10 / Win8 / Win7 (64 bit OS)

Key Features

  • Auto-create video from local video, images, music, and royalty-free stock images.
  • Theme-based templates for vlogging, fun, business, friends, family, and so on.
  • Perform video editing actions like rotate, flip, merge, split, trim, music, and so on.
  • Add filters, motion elements, stickers, transitions to your Facebook cover video.
  • Preset or aspect ratio customization for all social media platforms to avoid further cropping.

How to make a Facebook cover video with Filmii?

Creating a Facebook cover video isn’t a hectic task with Filmii as it is easy to use in simple steps. Here is a step-by-step guide on how to make a Facebook cover video.

Step 1: Download & Install

On your PC or Windows, install the accessible version of Filmii. Launch the application and log in with the Wondershare ID to proceed.

On the primary interface, you can choose the “Start from Scratch” option to go with the template selection.

filmii primary interface

Once you have decided to choose a particular template, tap on it, preview, and hit the “Use This Template” option to proceed.

template selection

Step 2: Import Media

Now, import media like video or images by clicking the “Import File” button in the middle of the workspace.

Step 3: Create and Export

Once you have imported the video or images to the workspace, drag the clips to the timeline and tap the “Auto-Create” button. Filmii will now create the video automatically.

facebook cover video

Thus, you created the video based on a chosen template, and now you can add music or perform advanced editing. Once you are happy with the work, tap the "Export" button.

Conclusion

So, this was all about the Facebook cover video and its importance. Without a doubt, a Facebook banner video is an excellent way to reveal your brand's story in a shorter route to spark audience engagement. While uploading a video on your cover is just a simple task, creating the stunning one isn't easy, but with Filmii, it is!