Ever wondered if you are giving your YouTube channel the best shot? Think, think again.
You brainstorm unique video ideas. You work meticulously for your video content, tweaking it until its sizzles. Your video titles are enticing yet precise. Your tags are perfectly on point. What's missing?
Descriptions – an interesting description for a YouTube channel can get you more clicks, more subscriptions, increased views, and better SEO. Excellent channel and video descriptions are the key to getting noticed by both search engines and potential viewers.
Video marketing is a great business. YouTube likely generates over $16 billion in annual revenue. Great YouTube marketing begins with great YouTube descriptions. No matter whether you want to create personal or professional videos, adding a description is important. There's incredible power in solid YouTube descriptions as it can increase your views, get you more followers, and help you make more money if you monetize your channel.
So how do you craft amazing descriptions that work? Keep reading.
Part 1: What is a YouTube Channel Description?
A description seems to be a self-introduction, depicting what the channel is or what the video is for. However, it's more like an invitation for prospective subscribers, asking them to join your group for what you can offer on your YouTube channel.
YouTube description refers to the text that a content creator provides to describe his/her content, making it easy for YouTube to categorize their content and serve the content to users who search for it. Nestled under the ‘About' section, it is the last tab in a row of options comprising of Home, Videos, Playlists, Community, and Channels. A well-optimized description can significantly boost your video's rankings in YouTube and search engines.
There are two kinds of descriptions that every marketer should know:
A YouTube Video Description
This is the text below each of your YouTube videos. It helps users to find your content and decide whether to watch it or not.
A YouTube Channel Description
It is the text on the "About" page of the channel. It helps viewers to understand what to expect from your brand.
Part 2: Why Does Description Matter for YouTube Channel?
The best description for the YouTube channel is meant to convey to prospective viewers what your content is all about the topics you cover, the themes you tackle, and the reason.
Some of the many benefits of having a compelling YouTube description are:
- Your channel description is an excellent way for visitors to learn more about you and the kind of videos you create. The text will help YouTube and audiences understand what the video is all about.
- The description of your channel will provide a snapshot of what the channel is all about. Well-written descriptions can convert your visitors and viewers into subscribers.
- Using the right keywords in your channel description can help boost your channel's YouTube SEO. Each video will need a unique description to increase the likelihood of your video getting found when someone searches for a particular topic.
Part 3: 5 Best YouTube Channel Description Examples/Templates
Your videos' YouTube description should give your audience a detailed overview of your videos' content. The information you enter in your description box will help viewers to understand what exactly your video is about when searching on YouTube and Google. Need a YouTube channel description example for inspiration? Read on.
Love music? Are you fond of making music videos? Music is something meant to be shared at a larger societal level since it generates a sense of belonging among people. If you need an example of how to write a strong description for a music channel, check out TheSoundCloud.
With around 5.7m subscribers, TYSN has the finest music for every taste. Every song found on this YouTube channel is only for promotional reasons. Started by a teenager Oliver Dutertre, TYSN was earlier a way for him to share the music he enjoyed with like-minded people. Although songs were never released through TheSoundYouNeed, they were being brought to the attention of an audience who shared a passion for music.
With more than 880,000 subscribers, Mateusz M is one of the finest motivational YouTube channels. If you wish to start a motivational channel of your own, you can check out his motivational channel description for inspiration. His videos ignite emotions by using words from the biggest legends ever like Will Smith, Steve Jobs, and Les Brown. His powerful words synchronized with emotional visuals will touch you like never before.
Mark Fischbach or Markiplier is your best choice if you need inspiration for a gaming channel description. As one of the most popular YouTube channels, he has made quite a name for himself over the recent years. While his ‘Try Not to Laugh' videos are the stuff of internet legend, his gaming commentaries and comedy sketches remain instinctively watchable. Currently, he has more than 25 million subscribers on his YouTube channel.
With around 14 million subscribers, Ted-Ed is undoubtedly your best inspiration for YouTube channel description for education. Ever since March 2011, Ted-Ed has been providing a varied range of classes, from mathematics and visual arts to health studies and business. He celebrates the ideas of students and teachers around the world. All of his videos feature entertaining animations, with lessons being taught in a fun way by using interesting examples. Ted-Ed Originals are renowned for being short videos about the ideas that spark the curiosity of learners everywhere.
The Vagabrothers are Marko and Alex Ayling, the siblings who have parlayed wanderlust into a full-time gig by creating high-quality travel videos. With over 900,000 subscribers to their YouTube channel, it is a channel that's loved by avid travelers. By watching their videos, you can discover your next travel destination with them.
Simply pick a continent, a country, or a city, and the Vagabrothers have likely documented for you by visiting the place. This travel channel is ideal for anyone who wants to learn about the geography, history, food, and culture of a particular place while drooling over isolated beaches and sweeping mountain ranges.
Part 4: Tips for Writing Effective YouTube Descriptions
The perfect description for the YouTube channel tells viewers everything they need to know about you, your channel, and your videos without giving too much away. You need to write a description that makes your viewers want to subscribe and watch some of your videos to get to know you better.
Describe Your Channel
Even though this is the most obvious aspect, it is where most people get stung up. The goal of a description is to tell viewers what will happen if they subscribe and watch your videos. What kind of content will your viewers see? How frequently will they see the content? Ensure you take into account all vital considerations.
Focus On The First 2-3 Sentences
The algorithm of YouTube puts more weight on the keywords that show up in the first 2 to 3 sentences of your description. YouTube recommends putting the most significant keywords towards the beginning of your channel description. So, ensure you include your main keyword early on to write the best description for YouTube channel.
Create A Strong First Impression
If the description of your YouTube channel is boring, the chances are that your visitors will no longer bother to view the content. Simply create an enticing and powerful description that will trigger your viewers to make favorable actions.
Do you intend to mention specific products, articles, or tools in your video? If so, ensure you list them in your description so that viewers can find them very easily. To make sure your viewers know where to find you, link everything you want people to find.
Add Your Personality
Although anyone can write a plain channel description, only you can write one with your tone of voice and style. Make sure you are always true to yourself on your YouTube channel. Remember; you want your viewers to get to know the real you!
Include A Call To Action
It is crucial to include a CTA in whatever you want your new followers to do. Do you want your viewers to subscribe? Want them to turn on notifications and share your content? Or, maybe sign up to receive newsletters? No matter what you want them to do, just ask them to do it. Ensure you word it in a way that they won't be able to resist but subscribe.
With that being said, you now have a detailed insight into YouTube descriptions. So what are you still waiting for? It's time to craft the perfect description for your YouTube channel.