Do you know that out of the total content consumed on the internet, around 80% of it is comprised of videos? This makes the need for video content marketing stronger than ever. Needless to say, social media marketing trends keep shifting with an evident focus being laid on video marketing these days. Therefore, to help you come up with a surefire video marketing strategy as well, I have listed these pro tips that you should certainly implement.
Part 1: What is Video Content Marketing and its Emerging Trends?
Ideally, video content marketing consists of various marketing practices that undertake video as the primary source of content. For this, we can take the assistance of interviews, ads, testimonials, and other types of video content. The primary focus of any video marketing strategy is to create brand awareness, educate prospective customers, and generate more leads.
Over the last few years, social media marketing trends are gradually shifting towards video content marketing due to the following reasons:
- Out of the total content consumption, 80% is comprised of videos on the web.
- Each second, around a million minutes of video content, is played on the internet.
- In 2021, an average active internet user is expected to consume more than 90 minutes of video content daily.
- It has been estimated that more than 85% of internet users access video content.
- In the US alone, YouTube has a market reach of more than 90 percent.
- Around 92% of companies have admitted to generating more leads with video content marketing.
Part 2: Different Types of Video Content to Focus
With the growth in 4G and 5G technology, video content has now become accessible to everyone. That’s why video marketing strategies are important as they help us identify and target our audience easily. Though, before you start video content marketing, consider the type of content you need to work on.
These are some of the most popular types of video content in which we review a product. The format is extremely popular for reviewing gadgets like smartphones or laptops. You can get in touch with an influencer to review your product and further improve its reach.
Vlogs and Behind the Scenes
This is a more generic and casual type of content that you can upload for a specific sub-set of audience. If you already have a loyal base of audience, then you can come up with video blogs or BTS content that would provide a more organic view of your brand.
While video blogs are more casual, testimonials are considered pretty format and a straightforward video marketing strategy content. In this, you can create videos with exiting users of your product and share their experience to gain the trust of your new leads.
Webinars and Live Streaming
Live streaming has now become an evident part of various social media platforms like Twitter, Instagram, or Facebook. You can just go live on your social platforms and interact with your audience. Besides that, you can also come up with webinars to create brand awareness and educate your audience.
How-to or Tutorial Videos
If you are coming up with a new product, then you need to have the right material to educate your audience about it. Therefore, make sure you have some tutorials included in the video content marketing plan to help your audience.
Ads, Brand Films, and more
Most importantly, you can come up with different ads, brand promotional films, and even animations to generate more leads. In your video marketing strategy, make sure you allocate a budget to promote the video content you have created as well.
Part 3: Pro Tips to Level-up your Video Content Marketing Game
Now when you know the basics, you can consider following some of these tips to implement your video marketing strategy.
Tip 1: Use a Resourceful Video Editing Tool
To get better video content marketing results, consider using a professional editing tool like Wondershare Filmii. This AI-integrated tool would let you create and edit videos, all in one place. There are tons of professionally designed templates, filters, transitions, captions, and other elements that you can instantly use in your videos.
Besides that, you can also use its advanced editing options like pan-and-zoom, scene detection, audio mixer, and more. You can even explore the available range of audio files in Filmii and can directly record voiceovers using its inbuilt option.
Tip 2: Focus on Storytelling
Before you start working on any video, make sure that you work on its central idea. Instead of simply coming up with any run-of-the-mill video, you should focus on depicting a story with it. After all, the best thing about video content marketing is that you can narrate the story behind your brand and make your audience familiar with it. This will make it easier for your audience to relate to the values of your brand.
Tip 3: The First 15 Seconds can be a Dealbreaker
It has been observed that most of the viewers will either show interest in your video or not by watching the first few seconds of it. Therefore, if you want to capture the interest of your audience, then make sure that the first few seconds are enticing. You can start the video by asking them a question or by addressing a pain point that would automatically catch their attention.
Tip 4: Choose your Target Platforms wisely
From Facebook to Instagram and YouTube to Dailymotion, there are so many platforms where you can promote your videos these days. Though, it is a common misconception that every video sharing or social platform works the same way. While coming up with your video marketing strategy, it is recommended to treat every platform individually. You should also weigh your target audience and the tone of the platform in advance.
Tip 5: Don’t Neglect the Thumbnail and Title
If you are planning to upload your video on social media, then pay attention to its thumbnail and title. Make sure that the title and thumbnail would justify the video and try not to make it entirely clickbait. Instead, show an interesting thumbnail and write an informative title to make your audience curious naturally.
Tip 6: Focus on your Audience while Running Ads
Most of the brands take the assistance of videos to generate leads by running ads on platforms like Facebook, YouTube, or Instagram. Ideally, this is a vital part of any video marketing strategy that should not be missed.
Though, it is highly recommended to not post your ads blindly. Almost every social media platform has a dedicated Ad Panel that would let you focus your ads based on your audience. Here, you can filter your target audience based on their gender, age, location, interests, and other parameters to improve the results of your video content marketing plans.
That’s a wrap! I’m sure that after reading this guide, you would be able to know the importance of video content marketing. Also, to help you come up with an effective video marketing strategy, I have listed numerous tips. At first, try to pick the kind of video content of your choice and gradually work on it. To get better results, you can consider using a video editing tool like Wondershare Filmii as it offers numerous DIY options to make your content more appealing.