Have you ever come across ads before playing a video on YouTube or Facebook? Well, these are exactly what Pre-Roll Ads are. With the rise in the consumption of video content, Pre-Roll Ads have become more and more popular. Since they are pretty enticing and have an excellent conversion rate, you should also consider working on them. In this post, I will let you know more about Pre Roll Ads and how to work on them like a pro.

Part 1: What are Pre-Roll Ads and How do they Work?

Pre-Roll Ads are short video ads that are usually played at the beginning of an existing video (as compared to mid-roll ads that interrupt the playback). Almost all the video and social platforms like YouTube, Facebook, Twitter, Instagram, etc. run Pre-Roll Ads to generate revenue.

Ideally, the minimum duration of Pre-Roll Ads is 5 seconds and they can be as long as 60 seconds (might vary from one platform to another). Also, while some Pre-Roll Ads support the Skip option after 5 seconds, a lot of these ads don’t have the Skip feature. Here is an example of a Pre-Roll Ad that would help you understand how diverse and effective the marketing medium can be.

  • Since video content has a better retention ability, it lets our target audience know more about the product without even trying.
  • Unlike Mid Roll Ads, Pre-Roll Ads are not considered negatively by the audience as they don’t affect the playback of the video.
  • The recall percentage of Pre-Roll Ads for desktop is more than 50% while for mobile it is around 65%.
  • Pre-Roll Ads can further help in brand awareness, traffic generation, and ad recall as well.

Part 2: How to Create Pre-Roll Ads like a Pro with Wondershare Filmii?

If you want to come up with visually appealing Pre-Roll Ads, then I would recommend using Wondershare Filmii. The video creator/editor app is extremely easy to use and will let you come up with all kinds of ads in a jiffy. You can explore hundreds of templates, transitions, overlays, captions, filters, etc. in Filmii that can make your job a whole lot easier.

Ideally, you can either use its Auto-Create Option to instantly come up with Pre-Roll Ads or can manually use its editing features in the following way:

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Method 1: Instantly Create Pre-Roll Ads with Filmii’s Auto-Create Feature

In the Auto-Create feature, you can use any existing template of Filmii to instantly create your ads. For this, you can just launch Wondershare Filmii, select the desired aspect ratio, and even preview the available template.

filmii interface navigation

Once you have found an interesting template, just click on the “Use this Template” option to load it.

filmii template preview

Now, you can just click on the “Import File” button or just drag and drop your files to the interface. Adjust the placement of the media files and click on the “Auto-Create” button to get things started.

import media auto create filmii

In no time, the application would automatically create a stunning video and will let you preview it (or make small changes). You can click on the “Export” button to save the Pre Roll Ad video in the desired format.

filmii auto create interface settings

Method 2: Manually Create and Edit your Videos

Apart from using an existing template, you can choose to work on a new project from the scratch. Once you click on the “+” icon, a new interface would be loaded, letting you import your media files.

3 import advanced editing

Once the media files are loaded on Filmii, you can drag and drop them to the working timeline at the bottom. That’s it! Now, you can explore the wide range of transitions, filters, stock files, etc. available in Filmii. For instance, if you have found a perfect transition, then drag and drop it to the relevant position on the working timeline.

add transition in filmii

Following the same approach, you can work on your Pre-Roll Ads on Filmii and can lastly export them in the format of your choice.

filmii export window

Part 3: Expert Tips for Making Engaging Pre-Roll Ads

Now when you know how to create Pre-Roll Ads of all kinds, you can easily meet your marketing needs. Though, to get better results, I would consider implementing the following tips:

Choose the target platform wisely

From Instagram to YouTube and Twitter to Facebook, there can be all sorts of platforms where you can run your Pre-Roll Ads. The first thing you need to do is focus on your target audience and pick the platform wisely. For instance, if your brand is related to beauty, then Instagram would be a wiser choice to run video ads than Twitter.

Make it short and effective

As I have mentioned above, the duration of Pre-Roll Ads can be between 5 to 60 seconds. Though, it is recommended to not exceed 30 seconds for running Pre-Roll Ads as your audience can get bored. The ideal duration would be 15 to 30 seconds to come up with enticing Pre-Roll Ads.

Make the first 5 seconds gripping

The first 5 seconds of your Pre-Roll Ads can make or break your impression on your audience. That’s why make sure that the first 5 seconds are pretty enticing, letting you grip the interest of your audience right from the start.

Try to be informative

Even if it is a 30-second video, I would recommend making it informative. For instance, you can make your audience familiar with a problem and then suggest how your product can help them. This simple trick can go a long way for the overall placement of your brand’s image.

Add a Call to Action

Most importantly, make sure that you add a call to action in your Pre-Roll Ads. It could be a link to your website, App Store link, or anything else. You can even redirect the audience to any campaign you are running that can help in brand promotion.


I’m sure that after reading this guide, you would be able to know more about Pre-Roll Ads and their functioning. Apart from covering some vital tips for running Pre-Roll Ads, I have also come up with a tutorial to create them. After all, with a tool like Wondershare Filmii, you can easily come up with visually appealing Pre-Roll Ads and get the attention of your audience in no time.